Hello!
Welcome to KWC ; ) Let's do great work together.
I help brands, agencies, and growing teams navigate the complexities of today’s marketing landscape with clear strategy, sharp insight, and senior-level leadership. Whether you're building a go-to-market plan, evaluating your media performance, or streamlining agency relationships, I bring 20+ years of experience leading high-stakes marketing initiatives for some of the world’s largest and most respected brands.
Services
Media Strategy & Oversight
High-level media planning guidance across paid channels
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Channel mix strategy
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Budget planning
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Agency oversight
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Performance insights
Team & Process Enablement
Bringing structure to how marketing teams and partners work together
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Workflow design
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Cross-functional collaboration
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Training sessions and workshops
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Playbook and documentation development
Marketing Strategy & Planning
End-to-end support for campaign and brand strategy
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Go-to-market planning
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Audience segmentation
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KPI frameworks
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Funnel alignment
Campaign & Performance Advisory
Clear oversight for campaigns from planning through wrap
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Creative / media alignment
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Reporting views
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Insights storytelling
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Agency evaluations
Client & Account Leadership
Helping agencies and teams lead accounts with confidence
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Client relationship best practices
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Team structure
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Pitch support
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Communication coaching
Small Business Marketing Support
Helping growing businesses make smart, cost-effective marketing decisions
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Foundational marketing strategy
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Platform selection
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Media mix guidance
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Vendor navigation
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Social media strategy
I've Worked With the Best of the Best
